Start with Why
Peter is proud to stand shoulder to shoulder with Simon Sinek. A leading Start With Why Igniter & Implementer, Peter is committed to spreading the message of The Golden Circle and building the Start With Why Movement. Along with an increasing number of others, he is working towards the time where the vast majority of people are inspired and fulfilled by the work they do. Together we can turn this from possibility into reality.
In September 2017, Peter published his first book, ‘Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team’. Co-authored with Simon Sinek & David Mead, this step-by-step guide brings together over 20 years’ experience of helping individuals and organisations discover their Why.
The Start With Why Movement continues to grow around the world and Peter is honoured and inspired to be a part of it.